leadership | Principal

John Cantrell, AIA

Principal, Design Leader

John Cantrell, AIA, is the Design Leader and has been instrumental in leading the office to develop experiential design strategies that push the envelope of current design thinking through every activity associated with project development.   John says, “From administrative tasks to the actual design process, experience-based design is changing the way we approach and think about design."  Creating an office culture that constantly questions what good design is and how it can be translated into great experiences for clients is John’s main objective.  His personal design philosophy is that architecture is an art-form that is as much a social process as a scientific process - one that responds to program, site, climate and people. His belief is that the synthesis of these four determinants and the implementation of experience-based design principles creates strong and clear design concepts.

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John Cantrell, Principal